Cesar Gueikian
Latest about Cesar Gueikian
Slash Called Him the “Most Passionate Gibson Guitar Enthusiast” While Tony Iommi Said He Transformed the Company: Cesar Gueikian Is Appointed President and CEO of Gibson Brands
By Rod Brakes published
Self-confessed “guitar nerd” Cesar Gueikian says he is “honored and humbled to take on the permanent CEO role”
The Extraordinary Les Paul Lineage of Peter Green, Gary Moore and Kirk Hammett
By Rod Brakes, Guitar Player Staff published
The torch of 'Greeny' has been handed to guitar luminaries since 1959.
“It’s About Celebrating People’s Skills, Experience and Depth of Knowledge”: Cesar Gueikian on Gibson’s Groundbreaking Master Artisan Collection
By Rod Brakes published
The iconic firm’s brand president discusses their new Leo Scala Super ‘58 Flying V guitars.
The Story of "Gemini," the Older Sibling of the Legendary "Greeny" Les Paul
By Jackson Maxwell published
Gibson's Cesar Gueikian unknowingly acquired the 'Burst made directly before Greeny, and learned about the two Les Pauls' connection while on the phone with Greeny's owner, Metallica's Kirk Hammett.
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