Cesar Gueikian Slash Called Him the “Most Passionate Gibson Guitar Enthusiast” While Tony Iommi Said He Transformed the Company: Cesar Gueikian Is Appointed President and CEO of Gibson Brands Self-confessed “guitar nerd” Cesar Gueikian says he is “honored and humbled to take on the permanent CEO role” The Extraordinary Les Paul Lineage of Peter Green, Gary Moore and Kirk Hammett The torch of 'Greeny' has been handed to guitar luminaries since 1959. “It’s About Celebrating People’s Skills, Experience and Depth of Knowledge”: Cesar Gueikian on Gibson’s Groundbreaking Master Artisan Collection The iconic firm’s brand president discusses their new Leo Scala Super ‘58 Flying V guitars. Latest Cesar Gueikian The Story of "Gemini," the Older Sibling of the Legendary "Greeny" Les Paul By Jackson Maxwell published 12 January 22 Gibson's Cesar Gueikian unknowingly acquired the 'Burst made directly before Greeny, and learned about the two Les Pauls' connection while on the phone with Greeny's owner, Metallica's Kirk Hammett. Get The Pick NewsletterAll the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Jimmy Page reflects on the Yardbirds and his short-lived two-guitar tandem with Jeff Beck 2Mark Tremonti reveals how Dumble, Fender and Mesa amps factor into his Creed tour rig 3Lucky guitar owner surprised to find Les Paul is worth four times more than she imagined, thanks to its unique backstory4D’Addario unveils commemorative John Lennon’s collection – including a replica of his 1972 Madison Square Garden solo show strap 5"You can't just 'be' a guy that can play Yngwie Malmsteen stuff. You have to do that for, like, 15 years just to play one of his songs.” Dweezil Zappa explains what most guitarists don't understand about shredding
The Story of "Gemini," the Older Sibling of the Legendary "Greeny" Les Paul By Jackson Maxwell published 12 January 22 Gibson's Cesar Gueikian unknowingly acquired the 'Burst made directly before Greeny, and learned about the two Les Pauls' connection while on the phone with Greeny's owner, Metallica's Kirk Hammett.
