At Future Publishing Limited we rely on advertising to keep bringing you the content you love to read. The majority of the content on Guitar Player is created solely by our editorial team, but on occasion we also work with external partners to create content we hope our readers will find interesting and useful.
In some cases the partner provides content for us, but in others they support us in producing content but we maintain editorial independence. This additional content is labeled so you can see who has funded it and how it was created, and we have created this page to make it clear to you exactly what those labels mean about how the content you're reading was funded.
Supported Editorial
Articles that are labeled as being written ‘In association’ with are independent editorial articles, created by writers employed by [insert website name here] that have been funded through the support of a commercial partner. When planning supported content, a senior editor will agree the topic and the headline of the article with the funding partner but is not obliged to take further direction from the partner. The article is written by a Guitar Player journalist, or one under the direction of a Guitar Player senior editor, and posted to Guitar Player. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.
Advertisement Feature
Articles that are labeled ‘Advertisement Feature’ are paid for and controlled by a commercial partner. They may be produced by the client or by staff employed by Guitar Player. This is commercial content and so is subject to the Advertising Standards Authority and Federal Trade Commission regulations.
Preferred Partner
When you see a label saying "Preferred Partner", that means a commercial partner is offering a preferential affiliate rate to Future in exchange for greater prominence on the page, such as by highlighting a particular deal for a product that our journalists recommend. [Guitar Player will only write content featuring 'Preferred Partners' when we feel it's aligned with our mission to create the best content for our audience. The text is written by a Guitar Player journalist, or one under the direction of a Guitar Player senior editor, and posted to Guitar Player. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.
"There was a guy walking down the street, singing it at the top of his lungs. I thought, 'Wow — that song can be interpreted a whole different way.' " Warren Haynes explains the lucky break that led to his transformational take on U2's "One"
“It took me months of searching through tens of thousands of photos. And there we had it: George Harrison at home with his collection of guitars.” An unusual guitar is at the center of a mystery about the Beatles' White Album, released 56 years ago today
